https://meredithsux.com/work daily 1.0 2024-09-26 https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537394271421-JXFOW3OGXGUVM9VLNNHB/Image+from+iOS+%282%29.jpg Work - Considering the key use cases for QueryStream https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537394270876-BOTXBETAOZFBAJU3ADLU/Image+from+iOS+%281%29.jpg Work - Quick whiteboard session to determine MVP features https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1538258491655-40UAQEXC2I66A68N5XPG/Screen+Shot+2018-09-29+at+6.00.00+PM.png Work QueryStream as it exists today. We decided to break out of the grid for our reimagined mobile experience. https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536890262156-W9CCA0QOB9BPTHRLM8U7/image-asset.png Work WordStream’s mobile trial experience today https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537552456566-LJ4NHCGHVJJ5CF9SE918/Screen+Shot+2018-09-21+at+1.50.43+PM.png Work One-at-a time search queries with two key decisions https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536203030750-47BYG78RQEVURFMX1TWC/Querystream+pocket.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537552883463-1WLAHHSKAZHZYU66X7U8/Screen+Shot+2018-09-21+at+1.51.18+PM.png Work Focused Add Keyword/Add Negative screens with selection of individual words from the query https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537397195749-JCP3JOJ77LBGS2PWEGZ7/image+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537397192669-Z72M54FZ4O91ULOLTGKF/image+%282%29.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539831084796-VEL8XFLH6M1HXMUP6POD/Screen+Shot+2018-08-21+at+2.14.17+PM.png Work The old Ad Set creation step https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539831538604-HW3LZ67E64MHMPASJM4H/Screen+Shot+2018-10-17+at+10.55.19+PM.png Work Our suggestions tool automatically searches for related interests after you select an item https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537548834426-EHH0KY1MK5CJPPFU7J16/Create+FB+Ads.png Work - Facebook Ads Made Easy https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539478156131-SESW585KXCA1NGLA626Y/old_ad_create.png Work The old flow, featuring a creation step, then review step https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539832381796-DAZGJU6BE0XEPXCK2WBU/Screen+Shot+2018-10-17+at+11.12.27+PM.png Work The old model (and Facebook’s) focused on grouping like targeting options (Include X Audience, Exclude Y Audience), but in my user tests clients preferred to see who they were targeting grouped against who they were explicitly not targeting https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539832865314-9RT2NETBEOMPDBVQOUHG/Screen+Shot+2018-10-17+at+11.20.47+PM.png Work Location would be pre-filled and the Ad Set name is created dynamically (but editable) based on selected targeting options https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539832057012-D2S009SS86LA46O27ZB8/Screen+Shot+2018-10-17+at+11.07.07+PM.png Work Users wanted to see audiences grouped by type but to also be able to search for them by name https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539831570794-6H1C4PVM2MYJP57K0M0R/Screen+Shot+2018-10-17+at+10.56.00+PM.png Work Facebook’s interest suggestion tool requires you to click the suggestions tab https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539478112653-X7LFHUHWL9D05GOCDQQH/Screen+Shot+2018-10-13+at+8.48.14+PM.png Work The new flow consolidates the creation and preview step https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536190637904-8OHU59VUY0VDXZWTJ74B/AdCreateFlowSketch.jpg Work My process begins on paper. The old ad creation flow allowed users to get lost in flows completely tangential to their original intent. https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535746564610-LHOHGEHC31WN6TTEQYE8/Screen+Shot+2018-08-20+at+5.36.37+PM.png Work Workflow document outlining all the manual campaign / ad set / ad creation & edit flows for the dev team (original doc was zoomable to actual size) https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537559394804-KNWOGHK06R44NUSYZZJF/Screen+Shot+2018-09-04+at+2.13.32+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536714283322-UZYLUN0O98DPCB7N8U2P/Shirt+Mockup+Copy+16.png Work - Design for PPC Labs Relaunch https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536713821919-LGYY0YC9DWU1A2S0KI14/MVIMG_20180907_143123.jpg Work - The Innovation Team Sporting the PPC Labs Shirt The shirt has become popular within wordstream… https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536206762249-7500ELK85LBJ2KRFJQ6Z/Shirt+Mockup.png Work - Winner of 5K T-Shirt Contest We held an internal t-shirt design contest for the JP Morgan Chase Corporate Challenge 5k. This shirt won and was printed for all racing employees - it’s become a much coveted shirt at WordStream https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536714011599-HQ37WNQI7IIQHG4UDG9R/Shirt+Mockup+Copy+9.png Work - Cotopaxi Questival - Team Shirt I designed and printed this shirt for my Questival team in 2017 (a 24 hour adventure race hosted by Cotopaxi). https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537397882662-SPWXA3CEXOEICZ5Z6N3N/Shirt+Mockup+Copy+3.png Work - Rejected 5k Shirt Submission https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536712390410-46YVPQG9Q7GYC2T8SIM7/PPC+Labs.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535650190878-4HITZ3VXAFBVHVJNYS1V/Design+1 Work An early concept, created with Balsamiq Mockups https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535724023272-84EBKBC4AE9ZBVJMFZP2/design3bmr.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539466004832-WCG11D8OBFUIK1PKPH1F/BMR.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535723930057-GLDYHKH73ZX1MAZXOCG4/design2bmr.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535723612200-6Y9IETQQLX8W20SPZZ0J/Picture1.png Work Recovery to 'similar' hardware - Requires almost no interface. New disks can automatically be created to match the size and layout of the original disks. https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535649785819-NF53PUWKMG3AFGL4TVL7/Recovery+to+dissimilar+hardware Work Recovery to dissimilar hardware - The user needs control to allocate disk space so data is not unintentionally overwritten https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536205105928-38XQ2GL25Q2UM7DFHYPY/Screen+Shot+2018-09-05+at+11.37.38+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536205172768-3YNT1QVX0W3UJ8A6W9ZZ/Screen+Shot+2018-09-05+at+11.39.16+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536205105672-MJZ1MVX1KF7HS3CBTRTV/Screen+Shot+2018-09-05+at+11.37.25+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536205106626-PAP7QYCE4Z0GGMBNNSRJ/Screen+Shot+2018-09-05+at+11.37.07+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539483008660-HLP9YY6O27P6Z35PKQN0/Screen+Shot+2018-10-13+at+10.09.41+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539482140178-JDRL22DXF4XJDLFWY5VG/Screen+Shot+2018-10-13+at+9.51.47+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539828912518-7894387Y5CXG669GAE46/Screen+Shot+2018-10-13+at+10.01.01+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539826758373-N4GH3EHC6F4H73I51HFV/Screen+Shot+2018-10-17+at+9.36.17+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536204981427-PJ0CRGXWZQE1B7NQHDMI/MVIMG_20180103_180534.jpg Work Early concept whiteboard sketches I shared with the cross-functional teams for feedback https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539473106126-TZ3LCRZDCVOD0OT5DJRJ/Smart+Ads.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539829540069-8T5H7M1MJ9UHCYOHWZ2K/Screen+Shot+2018-10-17+at+9.36.07+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539482714201-8O8MFG19UEFJDHD9T9DJ/Screen+Shot+2018-10-13+at+10.04.44+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539482572059-GWEP0NJTWD88UOWGI0IN/Screen+Shot+2018-10-13+at+9.53.14+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1573686617071-A5701LQRNXITA7WVYB6X/IMG_20191106_152813.jpg Work - Early sketches Sketching helps me identify design challenges and explore multiple solutions quickly before I dive into wireframes https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1573687217300-3GGL25PCCM6DTA082QFW/Screen+Shot+2019-11-13+at+3.17.27+PM.png Work - Mockups exploring several solutions I wanted to validate whether or not the chart was crucial to solving key customer challenges if audit & impact analysis could be presented differently https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1573687171898-EAIRJLE8IQ3K9FQH7MFK/Screen+Shot+2019-11-13+at+3.14.03+PM.png Work - Node style explorations I explored how to show different node types in the chart (some were not possible given our charting package) https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1573686505200-QIVD2EV681FNR5BTICXP/Screen+Shot+2019-11-13+at+1.12.56+PM.png Work - Scoping (Phase 1, 2, 3) Together with the Lead PM I scoped the project into 3 phases for development and built prototypes to illustrate each phase https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1573685257957-VTO4M2CRGCI8UV64AQFT/Data%2BLineage.jpg Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575576038255-9OLDBEK0Q8AIY5ES23VE/MVP3%402x.png Work - Fullscreen mode, MVP 3 This is the final design we are working towards delivering. We have released milestone 1 and the features shown here are actively in development. https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575576899969-6QC5CHD3S6OQDE0X1SZH/Screen+Shot+2019-12-05+at+12.12.33+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575576901303-2R8LFC0WQSMN8DQGQTDC/Screen+Shot+2019-12-05+at+12.12.44+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575576804689-G5W36TSY2K3P6H6VUGC1/Screen+Shot+2019-12-05+at+12.10.38+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575576804901-BFEBQMO180DVZZFUB2CY/Screen+Shot+2019-12-05+at+12.10.47+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575499999899-9XYLV4F531G1EKF6CRLK/Choose+campaign+type.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575499999807-AYW3HBB51Z63BNA66SGK/targeting.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575500001037-H9ORYBB6Q1HZPTN4UF25/choose+ad+type.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575500001889-HBR177YQWZ0M4RVCTHVM/create+ad.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537559394804-KNWOGHK06R44NUSYZZJF/Screen+Shot+2018-09-04+at+2.13.32+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1573766504623-K4KYJKAZVM93IPCIYHB0/Create%2BFB%2BAds%2BCopy%2B4.jpg Work - Facebook Ads Made Easy https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575496593048-A4D67A7TKIOAM81AXUN2/AdCreateFlowSketch.jpg Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1575496689484-OTCGSTHR8P1WEWOE8Z29/Screen+Shot+2019-12-04+at+1.57.23+PM.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/48844485-3deb-468a-8604-3c6b523e3e00/Frame+1110.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/6c5159c1-8fd2-4a6f-949f-666184278089/Frame+4428.png Work - Make it stand out The new look and experience features a more unified, extensible navigation, a modular homepage with wysiwyg customization, revamped search filtering, and catalog pages focused on enhancing data consumption and contextual curation. https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535335099693-84XJWTWB1RALD8JAT4PM/PPC+Labs.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535644293221-3L6JSWYMCOLGD6EZ55BY/Create+FB+Ads.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535644515938-G4R34HI4G9COEOJFM5L6/BMR.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535644660964-MVZJPGCKN63QBSHR7X06/Smart+Ads.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1536710455096-YO4ZOYA6OK4IX8O2WHMC/Querystream+pocket.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1573685451271-08QC01ZU1ZAMUDUUI5HM/Data+Lineage.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535644293221-3L6JSWYMCOLGD6EZ55BY/Create+FB+Ads.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1712345527871-35HOZ95J0RDQQPYGX8CO/Frame+4118.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1712600902029-WH2T2RE4ZOE651TPTWWR/Frame+4121.png Work https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1712684358666-W2RXJQ7GZFMM9GJSCANW/Frame+4119.png Work https://meredithsux.com/about daily 0.75 2024-08-29 https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539470036835-47POCRD6X51X0YAKQYR6/MVIMG_20180703_084036.jpg About Disheveled at the Summit of Mt. Rainier https://meredithsux.com/endorsements daily 0.75 2024-08-29 https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539476125338-XDNO1W8ZZQ9V4TVGG3K0/0.jpeg Endorsements https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539983516378-K6U8P8VJYN8X8ML7K3HA/0.jpeg Endorsements https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539474774044-IGCSXHCZ7HDM0Y6AE91J/0+%281%29.jpeg Endorsements https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539476088372-7FQ5YNEYNQ1ZXY22S97M/0+%282%29.jpeg Endorsements - Amanda Briere https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1539746953092-YYHXXYCEGQ0SZLE74G5K/10013378_10152675385067481_194427124_o.jpg Endorsements https://meredithsux.com/facebook-ads-made-easy-1 daily 0.75 2019-11-15 https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1573766504623-K4KYJKAZVM93IPCIYHB0/Create%2BFB%2BAds%2BCopy%2B4.jpg Copy of Facebook Ads Made Easy - Facebook Ads Made Easy https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1537559394804-KNWOGHK06R44NUSYZZJF/Screen+Shot+2018-09-04+at+2.13.32+PM.png Copy of Facebook Ads Made Easy https://images.squarespace-cdn.com/content/v1/5b830e7bee1759e3e3f54d69/1535644293221-3L6JSWYMCOLGD6EZ55BY/Create+FB+Ads.png Copy of Facebook Ads Made Easy https://meredithsux.com/new-page daily 0.75 2023-09-05 https://meredithsux.com/new-page-2 daily 0.75 2024-08-27